Chloe Thomas Barney Waugh Ben Muir Manisha Taparia Thiago Nogueira

TikTok & TikTok Shop Strategy Expert Panel Session

A Talk by Chloe Thomas , Ben Muir , Manisha Taparia , Thiago Nogueira and Barney Waugh

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About this Talk

Our brilliant line up of experts have answered your TikTok Strategy questions AND discussed what you need to do to make TikTok & TikTok Shop work for your brand.

Tune in to find out:

  • How to work out what you should be doing on TikTok
  • How to set up TikTok Shop to create happy customers
  • Tips on creators, organic, and ads!
  • And much much more.

Jump straight to the topic you want to hear:

  • 7min Best way to drive sales on TikTok
  • 12min Can you do just one TikTok marketing tactic?
  • 15min Do you need to invest in your organic brand account?
  • 18min Ads!
  • 20min Who does TikTok Shop work best for?
  • 25min Do you list all your products on TikTok Shop?
  • 32min What incentives are there to use TikTok and advertising?
  • 34min Live stream success tips
  • 39min FulFilment and Ops checklist
  • 42min Affiliates and Influencers advice
  • 50min BLACK FRIDAY!
  • 54min Final thoughts...


The whole session will be introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice too.

Don't know who Chloe is?

  • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
  • Editor-in-Chief at eCommerce Tech
  • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
  • She's a LinkedIn Retail Top Voice
  • And has written 5 bestselling books about eCommerce marketing and success

About The Speakers

Chloe Thomas

Chloe Thomas

Podcast Host & Host of the Summit, eCommerce MasterPlan

Award-winning podcast host, bestselling author, and Editor-in-Chief of eCommerce Tech.


Ben Muir

Ben Muir

Founder & Head of Marketing, Unsociable

A creative marketing leader, and founder, who brings enthusiasm, ingenuity and a unique perspective to all projects.

Ben Muir

Manisha Taparia

Manisha Taparia

Director of Platform Partnerships, Shipbob

Specialties: Product Management, Strategic Partnerships, Project Management, Customer Relationship Management, Process Improvement.

Manisha Taparia

Thiago Nogueira

Thiago Nogueira

Customer Success Manager, Insense

Passionate about Creator Marketing

Thiago Nogueira

Barney Waugh

Barney Waugh

Account Manager FMCG, TikTok

Work with F&B industry leaders, including Diageo, Kopparberg, Stonegate, Guinness, Hop House 13, Gordons and Smirnoff.

Barney Waugh